Keep your software product or website up to date with the latest trends in web development.

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In web development, many industries are tied to certain trends. Today, this is relevant in the field of marketing and web design. With the advent of information technology in our world, there are a lot of changes in the creation of websites. IT technologies are improving every day. And directly affect what we want to see on the world wide web. Having studied the web technologies of 2020, we have determined what tools to use when creating websites in the next year.

New trends in the IT industry are being formed. Now you can create completely unique pages. Even if the trends are ignored, the person will look unfashionable, and the site interface is not interesting. By analyzing the information data of companies that determine the popularity of websites by various criteria, we were able to determine the upcoming trends in site development in 2020.

To begin with, web apps play a huge role in the whole process of mobile app development. The UK has been referred to as a “powerhouse” of the global web app development and design market, and for iOS, Android, and Cross-Platform, the data backs it all up.

A well-designed web app is much like a carefully curated wardrobe. At the core should be a minimalist, user-friendly design, but you can play around with the finer details year on year to keep things looking fresh and ‘trendy’.

The web app development market naturally follows, with plenty of app developers both in London and beyond, another hub being Manchester. This guide looks at the UK app development scene in detail, counting up the cost of having a mobile application developed in the country. It covers what you should think about when choosing an app developer in the UK and then lists some of the best companies that operate in the country.

Modern progressive technologies are developing at a high speed. Keep your finger on the pulse, because what was popular yesterday may not be popular tomorrow. The Web industry is not stable today. Many new technologies are replacing those that are no longer relevant. We suggest that you review the trends in web development to keep up with the latest developments.



Adaptive web design is a page design that provides a convenient and correct representation of the site for the user among the web technologies of 2020. The adaptive web site is automatically adjusted to the size of the browser window. The main goal is the universality of the presentation of websites. Site adaptability is the solution of a number of tasks simultaneously, both for the user and for the site owner. Site adaptability simultaneously performs a number of functions such as:

  • Ease of use of the site.
  • Increase profits for site owners.
  • Website promotion.
  • Increase in the target audience.

To test this web development in 2020, you need to open a page and try to reduce its height and width. If the blocks are adjusted to the resolution and there is no horizontal scrolling of the page, it means that the site is adaptive. Take advantage of special services online:


The site’s adaptability allows you to navigate from page to page using any device. The advantage of web technologies in 2020 is that the audience of mobile users is actively increasing every year. This increases traffic to the adapted resource increases conversion rates and increases the company’s profit.

Adaptation is vital for site optimization. If it is correctly optimized, it will definitely get to the TOP. This will attract the maximum number of clients and increase the organization’s revenue. Currently, Google gives priority to sites with an adaptive version. Choosing from a number of sites of this type, the mobile user will prefer the one that is adapted to their gadget. Therefore, if you do not have an adaptive layout, make sure to order it, because you risk losing some of the mobile traffic.

Despite the text and media content, the remaining elements that are included in the site content should remain easily accessible. For example, the main component of a web page is the “Menu”, which allows you to easily navigate to other sections, such as:

  • personal account;
  • shopping cart (online stores)
  • rates and prices;
  • settings (if available);
  • reference (thematic issues);
  • main sections.

Why pay attention to the site’s adaptability, you may ask. There are three reasons for this:

  1. New devices appear.
  2. Competition in the IT-sphere.
  3. Mobile boom.


Neural network

Artificial neural networks are web development in 2020. A program that actively implements the neural structures of the human brain. In its simplest form, ins mimic the behavior of brain cells. For example, the spam filter of your email: incoming information can be represented by a list of things to do, which is standard in spam messages, and the source information — by classification for push notifications (determining the presence of spam).


Single-page applications (SPA)

SPA development is gaining popularity by using javascript most often. This is not surprising since SPA works perfectly on all devices and demonstrates high performance and speed of development. Most developers consider SPA applications to be popular. Analyzing the web technologies of 2019, we can conclude that in 2020, the number of spas will grow. Since most users are increasingly using mobile gadgets.


Chat bots

Artificial intelligence has allowed chat bots to gain incredible popularity since 2017. Having earned considerable success among web developments in 2019, it does not lose its relevance. We all know the fact that Facebook chatbots entered into a dialogue with each other and invented their own personal language. This extraordinary story confirms that we are gradually entering an age of new transformations.

Chatbots created on the basis of artificial intelligence and neural networks will eventually develop and help to improve online communication. What this unqualified web development of 2020 will lead to remains an unknown mystery.


Progressive web applications

The list of web technologies in 2020 is represented by progressive web applications. Progressive Web Apps were introduced by Google in 2015. In the following year, this format of applications began to be used by large sites. PWA are an excellent alternative to mobile applications that are losing their appeal due to the glut of the web industry market. Now, web development companies focus on PWA development to create a good product, that meets all the requirements of the clients.

Video graphics can attract attention to your site, which is an old but current trend of our time. Analyzing statistical data, you can see that:

  • 95% of managers claim that the idea of the project is clear to the audience after watching the video;
  • 95% of users study the video to learn more about the product;
  • 85% of managers are sure that the increase in traffic occurred after adding video files to the site.
  • 80% say that the desire to buy a product appeared after watching the video;
  • 70% prefer to study something using video content rather than text information;

Video content is an effective lever among the list of web trends 2019-2020 But you should know that before you put it on the site, it must meet the following requirements:

  • The maximum duration is 3-5 minutes.
  • Match the page.
  • Ease and simple meaning.
  • The minimum flow.


JavaScript and Python

In the field of web programming, the trends are no less developed. Since 2017, Javascript has been a modern trend in web development. Continuing to develop, it is a key tool for most web developers. Libraries based on Javascript become more flexible, powerful, and convenient.

Since 2018, React and Angular have been creating competition between each other. Both libraries have their advantages and disadvantages. There are many React r fans, but the Angula army is no less. According to Google Trends, Angular slightly dominates the popularity of React. But the situation may change significantly in the future.

Python is one of the simplest and most popular programming languages. By learning the basic Python constructs, you can easily solve a wide range of problems. Starting with data analysis and ending with the development and creation of new software products.


Blockchain and its popularity in the web space are well-known trends in site development. If you have not yet encountered this concept, we will try to figure out what is what. Blockchain is a method of shared storage of information data. Blockchain Hyperledger is one of the best frameworks. In simple terms, this is all the information that is stored on thousands of computers around the world, and not in one particular place.

The main advantage is that there are no intermediaries between transactions. For example, money transfers are verified based on a complex algorithm that involves hundreds of computers around the world. The Blockchain is a high degree of protection. The promise of this technology provides a high degree of cybersecurity and can confirm the fact that many multinational banks are considering the possibility of implementing Blockchain in their work.


Machine learning in web development

Being on the wave of global adoption of smart devices. A few years ago, devices were used as fun or entertainment. Now the situation has changed dramatically. Large international companies are beginning to implement IT in various sectors of the economy.

Smart devices allow you to use resources more efficiently. There are unlimited opportunities to improve efficiency for businesses in any industry. Statistics show that by 2025, the number of smart devices will increase almost 4 times.

We are on the threshold of the total implementation of IT technologies. With the dynamic growth of mobile users and the introduction of a new algorithm by Google, modern trends in site development are becoming not just a way to increase sales, but a real necessity. For all of the above, the following will also be relevant::

  • Motion UI.
  • Interactivity.
  • Single Page Application.
  • Ecommerce.
  • Low code development.

The latest trends in web development in 2019 have faded into the background. In the field of web programming, trends are aimed at simplifying user interaction with the application, stimulating customer loyalty and conversion. Pay due attention to all the factors that are disclosed in this article, and make the right decision when you search for a team, that will create a professional product according to your idea in 2020.

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